Client: Agile Lens
Industry: XR and Live Immersive Entertainment
Location: New York, USA
The Opportunity: Agile Lens set out to redefine immersive theatre with A Christmas Carol VR, a groundbreaking adaptation of Charles Dickens’ classic that blends live performance with advanced virtual reality technology. Developed in Unreal Engine 5 and optimised for Meta Quest headsets, the production features actors performing as MetaHumans using the Meta Movement SDK for full-body tracking and Meta Quest Pro facial tracking. Their proprietary avatar control system allows performers to switch instantly between multiple characters and perspectives, while a bespoke virtual stage management console orchestrates live scene transitions, lighting, animation and media cues – bringing the immediacy and emotional impact of live theatre into a shared virtual world.
As the production prepared for Raindance Immersive 2025 Awards hosted on the VRChat virtual world platform and the productions grand finale performance, Agile Lens once again partnered with Instinctively Real Media to build awareness and position the live immersive experience as a leading example of next-generation immersive storytelling.
The Solution: As Official Media Sponsor for both years 2024 and 2025, Instinctively Real Media delivered an integrated communications campaign for the awards ceremony and ticketed event that showcased the innovation behind the production and engaged audiences across the entertainment, XR, technology and creative sectors.
Deliverables included:
- TrailblaXR promotion
- Second year running Official Media Sponsorship 2025
- Public Relations
- Editorial and content creation
- Social media campaigns
- Raindance Immersive and ticket sales promotions
- Bespoke promotional graphics
- Newsletters and direct marketing
The Impact: Our campaign helped elevate Agile Lens’ profile through sustained media coverage, digital marketing and industry advocacy before, during and after Raindance Immersive.
Key outcomes included:
- Increased visibility across the global XR community
- Stronger brand positioning as an immersive theatre innovator
- Expanded audience reach through editorial, social and newsletter campaigns
- Support for the production’s recognition as a Best Immersive Theatre finalist at Raindance Immersive 2025
The Result: By combining strategic PR, content marketing and industry promotion, Instinctively Real Media helped Agile Lens reach new audiences and reinforce its reputation as a pioneer in virtual reality theatre – demonstrating how timeless storytelling and emerging technology can create truly immersive experiences.
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