Instinctively Real Media’s years of experience in live virtual theatre, the strategic media sponsorship drives awareness for this ambitious live VR theatre production
The Challenge: Agile Lens set out to redefine live theatre with A Christmas Carol VR 2024 – an ambitious production combining live performance, virtual reality, and real-time motion capture. The challenge was not only to launch a technically groundbreaking experience but also to reach the global XR community, attract online audiences, VR participants, and position Agile Lens as a leader in immersive storytelling.
Led by XR pioneer Alex Coulombe, Agile Lens demonstrated how emerging technologies can transform live performance. Actors performed in real time using Sony’s mocopi motion tracking system alongside Meta Quest headsets and MegaMocapVR, enabling full-body digital performances that synchronised movement, facial expression, eye tracking, and hand tracking with virtual characters. Built in Unreal Engine using Epic Games’ MetaHumans, the production delivered a highly immersive theatrical experience accessible on Meta Quest devices and streamed live to audiences worldwide.
The Solution: Instinctively Real Media partnered with Agile Lens as its official Media Sponsor, delivering an agreed multi-channel communications campaign that connected the production with XR professionals, enterprise innovators, developers, creators, and immersive entertainment audiences.
The campaign showcased Agile Lens’ innovative technology stack, including Sony’s mocopi motion tracking, Meta Quest devices, MegaMocapVR, Unreal Engine, and Epic Games’ MetaHumans, while promoting the ticketed live event and global YouTube livestream.
Campaign Deliverables:
- Sponsorship announcement in TrailblaXR Magazine promoting Agile Lens, technology partners, and event
- Event promotion editorial in TrailblaXR Magazine
- Business exposure on the TrailblaXR B2B Platform with bespoke promo graphic
- Social media campaigns across IRM’s channels with bespoke promo graphics
- Live event and Agile Lens’ business services promoted in Newsletters and direct mail distribution to IRM’s industry database and community
Partner Outcome: Through Instinctively Real Media’s integrated communications campaign, Agile Lens strengthened its industry profile, expanded awareness of its immersive production capabilities, and showcased a compelling example of how XR technologies are shaping the future of live virtual theatrical entertainment. The partnership demonstrated how strategic media sponsorship can amplify innovation, connect with targeted audiences, and build momentum around pioneering next-generation real-time immersive theatre.
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