Elevating Conical Interactive’s Brand for Strategic Growth

CONICAL is an innovative interactive studio headquartered in Auckland, New Zealand. The company reimagines branded entertainment through immersive digital experiences, spanning 2D and 3D animation, app development, mobile games, motion capture, game development and virtual reality and augmented reality applications.

OBJECTIVES: Conical Interactive partnered with Instinctively Real Media to strengthen its brand positioning and articulate a clearer, more compelling market presence. The engagement focused on strategic brand consulting and creative direction, establishing an authentic messaging framework that captured the essence of Conical and translated seamlessly across its website and video content. Instinctively Real Media undertook a comprehensive audit of the existing brand and digital presence, reviewing website architecture, user experience, messaging, visual identity, copywriting, imagery, GIFs, SEO keywords, industry-specific search terms, and social media hashtags. Through a strategic brand refresh, we refined the company’s narrative, enhanced content clarity, and optimised the overall digital experience to better resonate with its target audience while supporting long-term business growth and brand recognition.

DELIVERABLES: Our relationship evolved beyond a traditional client engagement, with Instinctively Real Media becoming Conical Interactive’s trusted strategic advisor throughout its brand evolution. We evaluated and refined the client’s existing content before developing a comprehensive Brand, Marketing and Content Strategy Handbook – a practical resource outlining brand messaging, marketing direction, business recommendations, content production standards, and a strategic roadmap for both immediate implementation and future growth. We then guided the website refresh by reviewing the completed design against the strategic framework, providing detailed recommendations to strengthen consistency, usability, messaging, and brand alignment. Following implementation of the refinements by Conical Interactive, a final review was conducted before sign-off, ensuring the refreshed digital presence reflected the company’s vision, strengthened its competitive positioning, and established a scalable foundation for future marketing initiatives.

Conical Interactive 2020 website before the refresh

Instinctively Real has proven to be an integral part of our day-to-day activities for our marketing campaign rollout. Siobhán is a strategist with a keen eye on the gaming and tech industry. She’s a tremendous communicator, diligent, organized and a priceless asset to our company. A true collaborator in every sense of the word, we see the positive impact her PR has brought to our business located in Auckland, New Zealand through the positive media attention, PR and the opportunities presented to us and the follow through on making sure everything we do is promoted to the fullest. I can’t thank Instinctively Real enough for all they have done and continue to do for us. Instinctively Real is a great ambassador for our tech/gaming business!

ALEJANDRO DAVILA | CONICAL INTERACTIVE | FOUNDER

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