REPLIKANT by DNA Block based in Los Angeles and London is a pioneering technology company headquartered in Los Angeles with UK operations is building innovative tools for creating and interacting with AI-powered virtual beings in real-time. With a focus on safe, creative exploration, REPLIKANT is redefining human–computer interaction and unlocking new possibilities for AI-driven expression.
OBJECTIVES: Building on the momentum of REPLIKANT and NVIDIA Generative AI Day presentations at SIGGRAPH 2024 in Denver, Instinctively Real Media was tasked with launching and scaling REPLIKANT’s market presence through a coordinated B2C Steam launch and enterprise-focused strategy, while acting as brand guardian across all channels. The objective was to launch and press release the AI conversational Chat platform along with their Editor software designed for content creators. Introduce REPLIKANT’s Editor customer and advocate, Green Our Planet Studios showcasing their Elementary school project where students interact live with Crunchy Munchy AI character while learning STEM and entrepreneurship. Confirm credibility by high-profile project collaboration with renowned brands like HP, Edda Hayes, and the NCAA. With endorsements from tech giants NVIDIA and Google.
Instinctively Real Media successfully drove global visibility and increased credibility through integrated marketing, PR, media and influencer campaigns, secure high-profile industry coverage, strengthen brand positioning, unlock partnership opportunities, and support sales outreach across key markets.
INSTINCTIVELY REAL MEDIA DELIVERED
• Positive reposition of brand and company credibility
• Strategic press release showcasing key technology features and aligned messaging
• Press release pack distributed to media outlets
• Media relations: Key industry press coverage and interviews
• Secured interviews with Forbes, AI Gamechangers and more
• Secured media coverage in Northern and Southern hemispheres
• Product launch on Steam B2C community
• Act as brand guardian
• Strategy for Enterprise customers
• Marketing, PR, social media planning and strategy
• Visibility during industry events
• Attracted and secured influencers
• Influencer promo video production co-ordination, pitch
• Website content
• Digital asset creation
• Social media campaigns
• Provide key industry insights
• Partnership outreach and opportunities
• Sales outreach
Press Release and selection of global media coverage
High-Profile Influencer Product Review
REPLIKANT Chat: Charlie Fink meets the Chatbots
Instinctively Real Media secured a high-value product review for REPLIKANT Chat by leveraging its media network to connect the platform with Charlie Fink, Forbes contributor covering AI and XR , and host of industry renowned The AI/XR Podcast with co-hosts Ted Schilowitz and Rony Abovitz. In the feature, Charlie explores the REPLIKANT Chat platform and conducts a live conversation with the AI persona “Elon Maximus” and other characters, showcasing the platform’s AI conversational capabilities and real-time user experience. >>Take a look
Deliverables
- Third-party product validation through trusted editorial content
- Media strategy and influencer outreach
- Product review placement with leading AI and XR influencer Charlie Fink
- Video, social media posts and media coverage
- Brand visibility within the AI, XR, emerging technology and investor community
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