There I was in a cinema 10 years ago captivated, pupils fully dilated, and hit squarely between the retina, chasing technicoloured humanoids and hybrid creatures through a fantasy world across the big screen. The movie? James Cameron’s, Avatar. My emotional and visual senses were in overdrive following complex characters and multi-layered storytelling. I was immersed in these elements, but what also had me jumping in my seat was an insight to the future of technological advancements for instinctive human interactions with technology itself. That magic moment in the movie was seeing data captured and transferred with the quick and casual swipe of a finger from the translucent curved monitor directly on to the movie character’s tablet. Bam! Right there, I knew I needed to be a part of this future.
INSTINCTIVELY REAL MEDIA 