Instinctively Real Media is an award-winning global creative Marketing and Communications agency specialising in transforming brands and products in the fields of Media & Entertainment, gaming, XR, Web3, the Metaverse, spacial computing, and more. With over 20 years of industry experience in trans-media, we combine creative and technical expertise to deliver strategies and solutions for technology and creative companies.

Led by Siobhán, an expert in interactive virtual avatars and digital humans, we have worked with top brands and pioneers in motion capture, animation, games, VFX, AR/VR/MR, and immersive experiences. Siobhán’s experience includes a key role in the successful acquisition of UK firm IKINEMA by Apple, Inc. A founding member, during her 10 year tenure she positioned the inverse kinematics and procedural animation software firm at the forefront of real-time animation, markerless motion capture and virtual production. Including providing visionary technology and product ideas which were developed by the company, the likes of IKINEMA INTiMATE natural language interface earned the CGW Silver Edge Award 2015 at SIGGRAPH , and IKINEMA Studio interchangeable software framework.

TrailblaXR Platform
Our B2B PR platform, TrailblaXR connects service providers with new projects and amplifies content creators and investment-ready businesses in sectors like motion capture, animation, XR, 3D avatars, film, VFX, high-performance tech and Enterprise.

TrailblaXR Magazine
Our TrailblaXR Magazine celebrates industry leaders pushing boundaries in technology, Media & Entertainment, with a special focus on digital humans and interactive virtual characters.

Awards and Recognition

• Innovation in Business Awards 2023: Live Immersive Entertainment Company of the Year – APAC
• Corporate LiveWire Innovation & Excellence Awards 2023: Entertainment Company of the Year
• Innovation in Business Awards 2022: Best Live Immersive Entertainment Company – APAC

We have supported a diverse range of groundbreaking projects, including augmented reality broadcasts for the World Cup, virtual performances for SIGGRAPH, and cutting-edge collaborations with industry giants like Microsoft, Tencent, Epic Games, Lockheed Martin and NASA.

At Instinctively Real Media, we’re passionate about driving innovation and shaping the future of digital experiences.

Bleeding-edge and award winning projects collaborated on throughout the years:

Siobhán pitched and led the BBC Clickmas 2020 campaign, press release covered by Broadcast Now, UK.

Digital Domain and Digital Human Group’s stunning real-time virtual human at TED Talk 2019. View Siobhán’s article covered by CGW Magazine.

Siobhán has worked with Rede Globo in Brazil during the live TV broadcast of augmented reality football heroes during the 2018 World Cup in Brazil and animated athletes at Rio Olympics 2016; the rise of the Virtual YouTuber phenomenon with technology collaborators GREE, Wright Flyer Live Entertainment, Xsens and StretchSense live performance during RealTime Live! SIGGRAPH in Japan.

The innovative Kite & Lightning Bebylon virtual baby character winning the 2018 RealTime Live! Award at SIGGRAPH Los Angeles.

Silver Spoon Animation for their widely successful Planter‘s Superbowl social media content and Cheetos Clapback. Unique interactive real-time art installation The Return showcased at The New York Metropolitan Museum also featured by WSJ and in The NY Times; first ever live performance of Hellblade: Senua’s Sacrifice by Ninja Theory winning Best Real-Time Graphics & Interactivity Award at SIGGRAPH 2016.

Siobhán championed a multitude of highly talented game studios and iconic publishers worldwide including Microsoft Studios and Sumo Digital Crackdown 3.

Tencent NEXT, Square Enix Kingdom Hearts III, Nintendo Switch, Supermassive Games, Quantic Dream Detroit: Become Human, Koch Media, Bandai Namco and Tarsier Studios Little Nightmares.

Phoenix Labs Dauntless, Archiact Evasion; technology giants Google Stadia, Epic Games and the Unreal Engine, HTC VIVE, SAUCE project (Smart Asset re-Use in Creative Environments) an EU Horizon 2020 Research and Innovation Programme involving Universitat Pompeu Fabra, Filmakademie Baden-Württemberg, Saarland University, IKinema, Disney Research, Brno University of Technology, Double Negative, Foundry and Trinity College Dublin. Not forgetting NVIDIA and their VR collaboration platform, Holodeck. Siobhán raised awareness for those in Enterprise the likes of NASA Hybrid Reality Lab, Lockheed Martin CHIL, and Serious Simulations for their efforts in critical virtual reality training by astronauts, engineers and the forces. She collaborated with Visual Effects teams at major production houses, creators of blockbuster movies such as VFX powerhouse Framestore for Fantastic Beasts: The Crimes of Grindelwald, Bladerunner 2049 and The Kingsman: The Golden Circle, along with Digital Domain, DNEG, Dreamworks, Disney and more. Siobhán promoted numerous virtual reality experiences such as highly acclaimed Star Wars™: Secrets of The Empire by The Void, ILMxLab, and Epic Games.

Social VR platforms Linden Lab Sansar, and Microsoft’s Altspace VR featuring virtual celebrities. Including real-time virtual production partnerships for live broadcast with The Future Group for Pixotope during NAB Show 2019, and Zero Density for their Reality Engine at IBC 2018 including the The Weather Channel productions. Numerous award winners and storytellers of live virtual theatre premiered at Sundance Film Festival, Future of Storytelling, Phi Montréal, Tribeca: DV Group‘s Alice: The Virtual Reality Play and The Horrifically Real Virtuality, Tree VR by New Reality Co., Chained: A Victorian Nightmare (trailer) by Aaron Simms and MWM Immersive, Baobab Studios’ Jack, and more. Along with numerous outstanding collaborations and events presentations with motion capture and VR partners HTC VIVE, Vicon, Xsens, Optitrack, Manus VR, StretchSense and Mo-sys.

*Reference material: TIGA, UK – Siobhán Greene (Hofma) Press Releases

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Clients

Events and Associations